Quick-starting the reveal of our West Elm Collection!

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If you follow us through social media, then today’s reveal is not a complete surprise, however I’m not less excited!!!!

 

We’ve been working hard for the last few months on each necklace that is part of this brand-new jewelry collection, inspired by my FAVORITE Philly store: “WEST ELM Furniture and Accessories“; and for the next few TUESDAYS I’ll be sharing with you most (but not all) of the collection of close to 20 necklaces. This has been a collaboration with WEST ELM PHILLY that will culminate at the  end of July with a REAL-LIFE unveiling of our jewelry collection at the Philadelphia WEST ELM store, right here in center city Philadelphia!

 

Exact dates and times for the JULY Event (at the Philly West Elm store) will be announced very soon and you’ll get my personal invitation to stop by and join me for a lovely summer evening with the amazing West Elm Team.  Besides the very exciting fact that I’ll be FINALLY meeting some of you in person, if you choose to come there are several other surprises:

  • You’ll get to see the FULL collection in person!
  • You will be able to BUY any of the pieces at an incredible (one day only) “guest” price!
  • You’ll join me for a SUPER FUN and personal workshop, where we’ll create a jewelry piece together, and you will go home with a bag of basic lovely materials to make your own next jewelry piece at home, as well as the ring/necklace that we’ll make TOGETHER!
  • You’ll get a chance at winning one of the West Elm necklaces during our drawing at the END of the event!
  • And of course, you’ll get to visit one of the most BEAUTIFUL stores in Philadelphia, see the real life furniture pieces that inspired each of the necklaces and meet the AMAZING West Elm team of true artists and professionals!

And MORE! If you haven’t yet, make sure to subscribe to VeruDesigns.com now, to participate and get my invite!

Now, the story of how this collection came to be is quite organic to say the least, as I’ve been a huge fan and loyal customer of West Elm products and services for several years now. Our living room furniture, kitchen and bathroom accessories attest to that, and time has only made me love them more, because the quality of their products can only be appreciated through time.

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[For more info, go to WestElm.com/ABOUT section]

 

This is by no means the first time that I’ve created West-Elm inspired jewelry. In fact, if you are familiar with my bridal-collection, then you’d be surprised to know that the “Bouquet” necklace was inspired by West Elm’s Spring flower arrangements of last year. And one of my favorite 2011 colossal bead necklaces (The Coral Madness Necklace) was also inspired by a West Elm living room.
OldWestElm

 

There is much more to come, and I truly hope you enjoy this labour of true love.

I’d love to read your thoughts and comments below (in the comments section). If you enjoyed today’s reveal, make sure to share the love with your friends and loved ones!

Either way, “see you” next tuesday, with our first BATCH of reveals for this collection 🙂

Much, much love to you,

– Veruschka

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